Observing how advertisement changed over the years is extremely interesting to analyse how it reflects on the way brands sell their ideas today. In a digital present world, the internet has transformed completely how people expect to be informed (Gallegos, 2016) and the paste in which it is received. But before thinking of internet advertisement, [...]


If I must say, Managing a Creative Business was definitely my favorite module so far. Due to the fact I am a manager in a retail company, the subjects of study truly inspired my day to day development and supported my knowledge so I could improve my skills. Perhaps more technical information added value to [...]

Do we need a product?

Maybe that was the questions asked since our first class. And it was unbelievable realising how easy the idea we decided on would be so easy to produce. Not so easy though.. Manufacturing a top sounds simple, but after creating our first prototype we noticed how difficult it would actually be to make it look [...]

Build [work] together; Value People

There is no greater weapon in a company's arsenal than a great team (Zimmer, 2019) prepared to work together to achieve the same goals. The purpose of teamwork is to combine individual's different skills and abilities, and together work to achieve one common result. Collaboration, cooperative effort and a sense of ownership among teams can [...]