D&AD Process

As soon as the D&AD briefs were presented to us, my brain started to work in crazy loops as I felt so excited to start this new project. Naturally, I love creating and developing new things.. however, that can be slightly overwhelming as I will explain further. When you receive a brief related to the [...]

Leading in a crisis

In the last couple of weeks we have experienced a chaotic situation due to the Covid-19. The coronavirus, besides spreading in a ridiculous paste, has also arisen panic among our communities. From the 8/03 to the 21/03 I was part of one of the most dramatic scenes in retail history. The fear of going into [...]

What is the right answer?

When we are familiar with certain skills, we all believe we already have what it takes to do well in an interview. Naturally, yes, skills do matter. However, how is that information passed on to the interviewer? And what if, suddenly, some questions asked have nothing to do with your computer science skills, but more [...]


Observing how advertisement changed over the years is extremely interesting to analyse how it reflects on the way brands sell their ideas today. In a digital present world, the internet has transformed completely how people expect to be informed (Gallegos, 2016) and the paste in which it is received. But before thinking of internet advertisement, [...]