Observing how advertisement changed over the years is extremely interesting to analyse how it reflects on the way brands sell their ideas today. In a digital present world, the internet has transformed completely how people expect to be informed (Gallegos, 2016) and the paste in which it is received. But before thinking of internet advertisement, I would like to rewind 80 years back, to when the first TV add was created. According to Flanagan (2014), the first TV add dates back to 1941, 20 years after the TV was born.
Since then, TV adds started to have the same impact as movies and as discussed in class, families would gather around the breakfast table in the kitchen to watch their favourite add movies together. Cereal adds involved mothers and happy children in the kitchen and soaps were considered luxurious and often showed women washing their clothes together whilst enjoying the moment.
In class, we watched a brief video of how tv advertisement changed over the years and we discussed how much did the first ideas impact on how adds are produced nowadays. For example, tooth paste adverts haven’t changed much over the years, commonly showing people brushing their teeth in the toilet and smiling at the camera with bright white teeth. And nevertheless, it is clear that even though they haven’t changed much the structure in which they are presented, it still causes positive impact on how consumers purchase the products.
Furthermore, in groups, we analysed different types of advertisement appeals and picked a few to present about. For a brand to successfully advertise, it need to appeal to persuasive pressures that stimulate a person to buy a product or service by speaking to an individual’s needs, interest or wants (Orr, n.d.).
So if the intention is to make the person feel happy or excited, the aim of the brand is to create humor through their adds. Or for a a bank advert, the focus will then probably be on rational appeal, and so on.
This is an example of the presentation by my group:
♦ The 2017 AA advert aims to attract adult parents who drive and care for the safety of their children at any time of the day. It appeals to humor and music, and is considered a ‘slice of life’. Besides, it is also a demonstration of how the service works, which is pretty clear in the small video.
The power of advertisements can completely change the way a brand positions itself in the market and image it represents for their consumers. A simple well structured and entertaining add can change people’s opinions regarding certain product or at least encourage them to try new ones.
The way adds can intrude in our emotions (Orr, n.d.) is the key to their success and therefore to product or service selling.
Gallegos, J. (2016) The history and Evolution of advertisement. Available at: https://www.tintup.com/blog/history-evolution-advertising-marketing/
Flanagan, J. (2014) The world’s first ever advertisement. Available at: https://realbusiness.co.uk/the-worlds-first-ever-advertisement/
Business and Personal Finance (2011) A brief history of advertisement. Available at: https://torontopubliclibrary.typepad.com/business_personal_finance/2011/10/a-history-of-advertising.html
Orr, Anne Marie (n.d.) Advertising appeals: types and examples. Available at: https://study.com/academy/lesson/advertising-appeals-types-examples.html